The holiday season drives significantly more shopping in the U.S. than any other time of year. Between November and December, the National Retail Federation predicts that American spending will hit record highs in 2023, with an anticipated increase of 3-4% compared to last year.
With so many people searching for the perfect gifts, the flow of holiday spending remains strong. That’s why it’s crucial to know the best things to buy in December!
1. Tech and Electronics
Not all tech deals are created equal, especially during the holidays. Phones, tablets, and smartwatches often see discounts, as new models push down prices of previous generations. Retailers also tend to offer holiday discounts on small appliances. However, larger purchases, like TVs or laptops, might be better saved for Super Bowl season or Black Friday next year.
2. Gift Cards
Gift cards remain one of the most popular holiday gifts and are often steeply discounted in December. Many stores, brands, and restaurants offer deals on gift cards during the holiday season, knowing how popular they are. This makes gift cards not only a great gift idea but also a smart purchase for yourself. If you’re short on time, a gift card is an easy option for that special someone.
Discounts vary across brands, but WalletHub has compiled a helpful list showing the average savings on various gift cards.
3. Fall Clothing
As winter settles in across much of the country, retailers are debuting their winter clothing lines, which means summer and fall attire goes on sale. While parkas and heavy sweaters might not be discounted, you can find great deals on autumn wardrobe essentials. Even if it’s too cold to wear these items now, you’ll be ready for next fall. For the biggest savings, shop on December 26th—perfect timing for great deals without facing empty shelves.
4. Toys
December sees the highest demand for toys, but retailers usually need to clear their holiday stock before year’s end. As the month progresses, toy prices may drop as stores grow eager to sell. Popular toys may sell out or rise in price due to high demand, but if you’re flexible, plenty of discounted options will be available.
Tip: Avoid buying toys in the week leading up to Christmas—procrastination-driven demand often leads to price hikes!
5. Holiday Decorations
The best time to buy holiday decorations is right after the holidays. In the last week of December, you can snag everything you need to decorate for next year at a fraction of the regular price—think artificial Christmas trees for up to 70% off! The same goes for holiday treats like candy canes, eggnog, and pies, which are marked down toward the end of the month.
6. Seasonal Produce
December is also a great time for fresh, in-season produce. You can find some of the best deals on fruits and vegetables like:
- Apples
- Beets
- Broccoli
- Brussels Sprouts
- Carrots
- Cauliflower
- Collard Greens
- Cranberries
- Grapefruit
- Kale
- Kiwi
- Papayas
- Passion Fruit
- Pears
- Pomegranates
- Sweet Potatoes
- Tangerines
- Turnips
- Winter Squash
7. Champagne
Cheers! Whether you prefer Veuve Clicquot, a budget-friendly Blanc de Blancs, or a sparkling rosé, December is prime time for champagne sales. Over 20% of all champagne sales in the U.S. happen during December, outpacing even Valentine’s Day and wedding season. While demand is high, stores often offer steep discounts to attract customers, knowing they’ll likely buy more than just one bottle. Stock up for New Year’s Eve celebrations and take advantage of these discounts to turn your home into a champagne haven!
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